Title: Ridge

Year: 2024

Platform: Adobe Photoshop, Adobe Illustrator 

Description: Ridge is a conceptual rebrand inspired by the retro ski and snowboarding culture of the 1980s and 1990s. Ridge is a brand that focuses on unisex outerwear and snowboarding gear, competing with other brands such as Patagonia, Burton, and The North Face. This advertising campaign aims to raise Ridge's brand awareness through bold, simple, minimalist poster advertisements. This advertising strategy targets adults aged 20 to 50, based in the Northwest and Northeast of the United States. This portfolio focuses on the visual identity of Ridge, creating experimental poster mockups for the brand.

Research:

---

Title: Return to Your Childhood 

Year: 2024

Platform: Adobe Photoshop, Adobe Illustrator 

Description:

This poster is a branding concept created for Tomorrowland, exploring how the festival’s identity could be translated into a bold promotional poster. The design captures the festival's immersive experience and global appeal.

Research: