Kalshi × Super Bowl Watch Party
This document presents an account of the branding project for the Kalshi Super Bowl Watch Party, explaining it in the broader context of Kalshi’s overall business model and branding. Kalshi is a federally regulated event-trading exchange where individuals buy and sell contracts based on the outcomes of real-world events. The pricing of the contracts reflects an assessment of market probabilities, thereby positioning Kalshi as an entity where finance, data analytics, and cultural significance intersect.
Project Overview
The project scope involved creating promotional graphics for the Kalshi Super Bowl Watch Party, with a vintage aesthetic. The design incorporates Kalshi’s brand colors, emphasizing legibility and excitement befitting a high-profile sporting event.
Design Approach
The final design direction incorporates retro sports typography, texture overlays, and high contrast. The synthesis of these elements is reminiscent of classic football poster design, with an emphasis on modernity that aligns with Kalshi’s overall brand.
DRAFT #1
DRAFT #2
DRAFT #3
DRAFT #4: FINAL