Title: Ridge

Year: 2024

Platform: Adobe Photoshop, Adobe Illustrator 

Description: Ridge is a conceptual rebrand inspired by vintage ski and snowboard culture from the 1980s and 1990s. The brand specializes in unisex outerwear and snowboarding gear and is positioned alongside competitors such as Patagonia, Burton, and The North Face.

This campaign focuses on elevating Ridge’s visibility through bold, minimal, poster-style advertisements and strong art direction. Targeting adults ages 20 to 50 in the U.S. Northwest and Northeast, the strategy blends nostalgia with a modern aesthetic to connect with a new generation of outdoor enthusiasts.

The portfolio explores Ridge’s visual identity through experimental poster mockups, emphasizing mood, typography, and atmosphere as key branding elements.